D'Angelico Guitars
2020 - 2023
Founded in 1932 by John D’Angelico, D’Angelico Guitars is a New York City-based guitar brand built on the history of one of the most revered luthiers of all time.
Below is the Before and After.
BEFORE
AFTER
OBJECTIVE - Revamping a luxury, vintage aesthetic of guitars. Warm, nostalgic, cinematic, sophisticated.
NEW PRODUCT LINE - “Throwback Series”
INSPO & THEME - 1970s Rock n Roll // Art Deco
EXECUTION / CONCEPT - Intimate lifestyle photos highlighting the texture and earthy tones of the guitar in found rustic spaces using moody lighting.
TARGET AUDIENCE - Singer-Songwriters, Jazz Enthusiasts, Professional Session Musicians, Vintage Guitar Lovers
APPROACH - Treating the guitar as a character instead of a product. Documenting alluring “moments” that transport you into the realm of being a musician. Create environmental settings that showcase increased association with craftsmanship.
FOR SOCIAL MEDIA AND WEBSITE.
FINISHED PRODUCT
Supro amps & pedals
2021 - 2023
A legendary brand revived in 2014, Supro offers a curated range of all-tube amplifiers, pedals, and accessories designed to capture the sounds that first defined rock music.
Below is the Before and After.
OBJECTIVE - Reintroduce Supro as a modern cult favorite of today’s indie scene. Iconic, Playful & Grungey.
NEW PRODUCT LINE - “Delta King” // “Black Magicks”
INSPO & THEME - Mid Century Modern with a Vintage Edge
EXECUTION / CONCEPT - Atmospheric lifestyle photos associated with underground music scenes. Make amps look massive with low angles. Use natural lighting. Concrete, wood, grillcloth.
TARGET AUDIENCE - Guitarists who want bright / reverb sounds, Blues and Rock & Roll Musicians, Analogue Collectors.
APPROACH - Create on-the-go scenes in realistic and appropriate spaces.. Shoot in dive bars, graffiti’d locations. Highlight the knobs.
FOR SOCIAL MEDIA AND WEBSITE.
FINISHED PRODUCT